Sage Therapeutics

Associate Director, PPD Patient Marketing

US-MA-Cambridge
2 weeks ago(11/29/2017 10:20 AM)
ID
2017-1949
# of Openings
1
Category
Marketing

Overview

Title:                                  Associate Director, PPD Patient Marketing

 

 

Principal Accountabilities

The Associate Director, PPD Patient Marketing, will lead the development of US marketing initiatives for Patients & Caregivers, in partnership with Patient Services. Areas of focus may include one or more of the following areas: patient/caregiver & patient services marketing, DTC, advisory boards, patient ambassador programs, disease awareness, and point-of-care services. The position requires a highly motivated individual who can work independently, think strategically, and collaborate transversally to accomplish complex deliverables.

 

Responsibilities:

  • Work with the Brand Lead to create and implement patient-focused creative development, planning, and execution for brexanolone including core promotional materials, product messaging & testing, targeting, marketing and media mix activities, digital & traditional presence
  • Actively engage in the development of the PPD strategic brand plan and market research plan, including participation in cross-functional brand strategy team to provide input and support to identify growth opportunities and ways to build competitive advantage
  • Lead the development, execution and US implementation of core promotional initiatives and materials for patients & caregivers
  • Manage materials, projects and resources through the internal review committee process (PMRC); work collaboratively with internal and external stakeholders and vendor partners while leading the review of materials through PMRC
  • Manage PPD Patient Ambassador Bureau, including speaker management, creation and execution of ongoing training for patient speakers, and development of patient testimonials
  • Brand partner with Patient Services in the development and execution of new Hub / case management materials and patient engagement initiatives
  • Responsible for the management of multiple Agency Partners including management of associated budgets, forecast and accruals
  • Manage vendor contract processing (purchasing requisitions, invoices, and approvals)
  • Collaborate with multiple functional groups across the organization, including but not limited to Patient Services, Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs

 

Experience, Education and Specialized Knowledge and Skills

Excitement about the vision and mission of Sage. Ability to thrive in a fast-paced, entrepreneurial, results oriented environment with busy, high performing colleagues. Demonstrated ability to function at a high level in a team setting whether leading the group or acting as an individual contributor. Must be able to take an undefined objective and leading the process through to operational excellence. Ability to build strong relationships with co-workers of various backgrounds and expertise. Proven ability to develop customer and market insights and translate those into actionable, commercially relevant strategies and tactics.

 

Qualifications

 

  • BA/BS degree required (preferably in business/marketing or the biological sciences). Advanced Degree in Business, Marketing or Life Sciences preferred
  • Minimum of 8 years marketing experience with 6+ years in the pharmaceutical/biotechnology industry
  • U.S. Launch experience required
  • Women’s health, CNS, and / or acute care preferred
  • Deep experience in patient/caregiver marketing, including partnering with Patient Services / Hub / Case Management
  • Strong DTC experience, inclusive of multi-/mass media channels
  • Understanding of pharmaceutical marketing strategies and regulatory/compliance environment
  • Ability to quickly understand and communicate all clinical data / publications to support business objectives
  • Experience working with external brand agencies and vendors on a day-to-day basis
  • Experience with patient ambassador management
  • Demonstrated abilities to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
  • An outstanding track record of strong communication, presentation, analytic and strategic capabilities
  • Note this position requires travel (30 – 40%)

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