Title: Product Manager, PPD Patient Marketing
The Product Manager, PPD Patient Marketing, will be responsible for the development and execution of initiatives for Patients & Caregivers, with an emphasis on digital channel management and execution. This position will play a key role in the development and implementation of DTC/advertising campaigns, digital strategy, patient website, CRM development and implementation, paid media, and social media initiatives. The position requires a highly motivated individual who can work independently, think strategically, and collaborate transversally to accomplish complex deliverables.
The Product Manager, PPD Patient Marketing will collaborate with multiple functional groups across the organization, including but not limited to Patient Services, Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs.
Drive the patient/caregiver digital marketing strategies, priorities and goals and ensure that digital tactics are aligned with brand business objectives, including integration of digital strategy into overall patient marketing strategy
Develop and execute build of branded patient website and related digital initiatives, including social media platform (e.g., Facebook, Instagram, YouTube, etc.), CRM, and patient ambassador programs
Review reporting and KPIs on digital initiatives to develop recommendations and implement future digital marketing programs
Support the development and execution of the patient creative campaign and market research
Manage materials, projects and resources through the internal review committee process (PMRC)
Communicate brand performance and strategies effectively to senior management
Responsible for the management of multiple Agency Partners including management of associated budgets
Manage vendor contract processing (purchasing requisitions, invoices, and approvals)
Collaborate with multiple functional groups across the organization, including but not limited to Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs
Experience, Education and Specialized Knowledge and Skills
Excitement about the vision and mission of Sage. Ability to thrive in a fast-paced, entrepreneurial, results oriented environment with busy, high performing colleagues. Demonstrated ability to function at a high level in a team setting whether leading the group or acting as an individual contributor. Must be able to take an undefined objective and leading the process through to operational excellence. Ability to build strong relationships with co-workers of various backgrounds and expertise. Proven ability to develop customer and market insights and translate those into actionable, commercially relevant strategies and tactics.
- BA/BS degree required (preferably in business/marketing or the biological sciences).
- Advanced Degree in Business, Marketing and/or Life Sciences preferred.
Minimum of 4 years of medical product marketing experience in the pharmaceutical / biotechnology / healthcare agency industry
U.S. Launch experience preferred
Women’s health, CNS, and / or acute care preferred
Strong patient/caregiver marketing background with emphasis on digital channel management and execution (websites, SEO/SEM, paid media, CRM, analytics, social media)
Comprehensive understanding of digital ecosystems and how desktop, mobile, social, search and other online and offline channels work together in a customer’s journey
Ability to quickly understand and communicate all clinical data / publications to support business objectives
Proven ability to work under pressure, prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
Experience working with external brand agencies and vendors on a day-to-day basis
Experience with thought leader management
Strong leadership skills and ability to manage multiple priorities
An outstanding track record of strong communication, presentation, analytic and strategic capabilities